THE late music
icon and national hero Oliver “Tuku” Mtukudzi’s daughter Selmor said she
received words of encouragement as the last words from her father when she
visited him at his Norton residence ahead of her international tour of States
which she, however, later abandoned after receiving the message of his death in
January this year.
The Afro-jazz
songbird made the revelation in her acceptance speech as she was officially
conferred as the Impala Car Rental brand ambassador on Thursday night, having
worked with the fast-growing company for several months behind the scenes.
“On my last
visit to my daddy it was a week before he passed, he said to me zvedu isu
zvinononoka asi zvinozoita chete (perseverance pays off). Looking back now I
think he knew he was not going to be around much longer. He was just
encouraging us to keep working hard,” she said.
Selmor thanked
Impala Car Rental for seeing the potential in her and promised to execute her
duties with distinction as she grows her brand with an already visible brand.
In an earlier
interview, the award-winning songstress said it was an honour to be appointed
ambassador, adding that she was happy to be part of the Impala Car Rental
family.
“I am greatly
humbled that Impala Car Rental would see me as a worthy brand to associate with
theirs. I cannot wait to start working with them,” she said.
Speaking on the
sidelines of the event, Impala Car Rental proprietor and music promoter
Thompson Dondo said they chose Selmor because of her high level of
professionalism adding that the three-year ambassadorial deal will be renewed
annually.
“For Selmor as
our brand ambassador, we don’t just want to give her T-Shirts and caps claiming
she is our brand ambassador, we want it to be of benefit to her so in that
regard we have agreed to foot all the bills for the production of her album and
the videos. We have also agreed to be supplying her with the public address
system for her live concerts and a truck for its transportation,” he said.
“In terms of
live concerts, she is unrestricted to source her own shows and us as Impala
will also be paying her if we want her on our shows, not to take it as an
advantage to get her for free, this is not how to do business. We hope we will
be together for the three years and continue working together.”
Guest of honour
at the event, Zimbabwe Tourism Authority (ZTA) acting chief executive Givemore
Chidzidzi said they were confident that Selmor will be able to serve as brand
ambassador with distinction not only for Impala Car Rental, but also
destination Zimbabwe and its various attraction sites.
“The concept of
brand ambassadors is widely used as a tool for promoting many brands, products,
destinations across the globe. We at the Zimbabwe Tourism Authority also have
in place a tourism ambassador programme, which has proved to be effective,” he
said. Newsday
0 comments:
Post a Comment