The channels are Jive TV, Shasha, Dandaro, Sports 263, ZBC
TV and ZBC News 24. Their focus ranges from entertainment, sport, current
affairs, religion, lifestyle and documentaries.
ZBC head of public relations Rumbie Moyo said three of the
channels have started to operate with others set to operate at a later stage as
the broadcaster is still working on the technicalities.
“We recently launched six new channels of which three of
them have started to air and these are ZBC TV, ZBC News and Jive TV. The
channels are available on both Digital Terrestrial Transmission (DTT) and
Direct to Home (DTH).
“On DTT, one requires either an indoor or outdoor antenna
to receive the signal and a compatible set top box (STB)/Decoder.
With the advent of Digital Tvs (DTV) which are coming with
inbuilt receivers, one only requires an indoor/outdoor antenna to scan for the
channels.
On DTH, one requires a compatible decoder, satellite
receiving set (dish, lnb etc) and point their antenna to Eutelsat 7B and scan
for the channels,” she said.
Moyo said the channels cover a wide gap of what a
fully-fledged broadcasting system of the country should be like.
“Jive TV has a programming that is 100% music and
entertainment-based. Sixty percent of the music will be from local artistes and
entertainers while 25% will be from other African countries. The remaining 15%
will be international content.
“The aim of the channel will be to promote local artistes
(even if they are based abroad). Programming will include lifestyle shows
focused on entertainers. Major revenue streams for this channel are live shows
as well as performances which will also bring in online streaming revenue,”
said Moyo.
She said Shasha channel will cater for local audiences who
wish to watch international and regional dramas, documentaries as well as shows
from other countries with elite lifestyle shows such as call in reality game
shows constituting the main programming.
“Dandaro is a channel that focuses on religion and
traditional beliefs which constitute major lifestyle influencers.
This channel will include any programming deemed religious
or belief-based. Its main source of revenue will be churches wishing to
broadcast their content to wider audiences.
Religious music and motivational programming will also be
classified as standard programming,” said Moyo.
“Sports 263 channel will see sporting disciplines being
able to get a slot on this channel. Programming will be done in association
with various sports disciplines and the ministry to ensure only sports which
adhere to the legal guidelines are broadcast.
Horse racing and other betting sports will be broadcast in
agreement with the relevant authorities.
“ZBC TV channel is the national broadcasting channel which
has a responsibility to incorporate minor communities and special interest
groups as well as ensure all national agenda items are given prime programming
slots.
The programming is wide spectrum and is determined by
current affairs in terms of topics for prime programming,” she said.
Moyo said ZBC News 24 channel will mainly focus on news and
current affairs alongside tourism and business-related programming featuring
Zimbabwe as its prime source of content.
“International news and updates as well as documentaries
which are of major interest to Zimbabwean business and communities will be
included in the programming.
As the channel grows, all breaking news and discussions
which affect national policy will take prime spots,” said Moyo. Chronicle
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