The short advert shows an image of the South African flag
going up in flames.
The advert was launched at the party's headquarters in
Johannesburg on Sunday evening.
It has since been published on various social media
platforms.
Addressing the media on Sunday evening, DA leader John
Steenhuisen said the party wanted to convey an urgent warning on the perils
faced by the country’s constitutional democracy.
"What you will see in this advertisement is a symbolic
representation of the future that awaits South Africa if people do not vote for
the DA.
“It is a warning of what this country’s future will look
like under a Doomsday Coalition between the ANC, the EFF, and perhaps also MK
and mercenary small parties like the Patriotic Alliance," said Steenhuisen.
In the advert, a voiceover can be heard warning of South
Africa's demise under an ANC and EFF coalition.
Steenhuisen believes the ANC, EFF and the Zuma faction could decide to work together after the 2024 elections, making things worse for South Africa.
“The Doomsday Coalition will expropriate property without
compensation and abolish private property rights. The Doomsday Coalition will
nationalise and destroy foreign investment, businesses, banks and mines.
“The Doomsday Coalition will plunge this country into
ethnic and racial conflict the likes of which it has never witnessed before.
The cold, hard truth is that the Doomsday Coalition between the ANC and EFF has
already taken over Johannesburg and Ekurhuleni with the help of its little
proxies.
“Next year, it will be knocking on the doors of the Union
Buildings.
“This is a fact that should send shivers down the spines of
every patriot and freedom-loving person in this country," said
Steenhuisen.
The advert did not land well with South Africans, who felt
like the DA was disrespecting the flag.
Former Public Protector Thuli Madonsela was amongst the
first people to comment, saying the burning of the flag was ill-advised.
"It seems to show disrespect and disloyalty to the
flag, which to many of us is more than a flag but a symbol of triumph against
apartheid, In some countries, it’s even a crime to burn the flag," said
Madonsela. JcarandaFM
🚨 This election is about survival! Watch the DA's new TV advert. Your vote can stop a corrupt coalition between the ANC, the violent EFF and the Zuma faction.
— Democratic Alliance (@Our_DA) May 5, 2024
A strong DA can anchor a new caring government to create more jobs and get things done. Unite to #RescueSA. 🇿🇦#DAtvAd pic.twitter.com/2PiEcp8W2t
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