The government says the national broadcaster must introduce
and immediately implement changes that transform programming and give viewers
content they want.
The Deputy Minister of Information, Publicity and
Broadcasting Services Cde Energy Mutodi expressed government’s expectations
when he toured the ZBC facilities at Pockets Hills in Harare today.
Cde Mutodi says the national broadcaster must come up with
programming of both news and content that is in tandem with international best
practices.
He said ZBC should measure up to the current trends and
ensure viewers get satisfaction.
The Deputy Minister also commended the institution for
advancing its technological infrastructure and encouraged full utilisation of
the facilities.
He also pledged to facilitate engaging for the opening up
of new studios that were constructed under the digitalisation programme.
ZBC Chief Executive Officer Mr Patrick Mavhura briefed the
Deputy Minister on the transformative strategy that the institution has
embarked on for the period 2017-19 and its self-initiative efforts towards
revamping its current studios to comply with the demands of the digital
migration.
Deputy Minister Mutodi was able to familiarise himself with
operations at the ZBC radio stations studios Classic 263, Power FM, new
television studios, news department and technical department.
Key personnel in different departments took the opportunity
to explain on the latest technological developments being implemented by the
national broadcaster. zbc
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