people queue to collect groceries |
Omalayitsha have for decades served thousands of
Zimbabweans through their cross-border services.
But just like most businesses, their operations have been
disrupted by the lockdown in both South Africa and Zimbabwe, with the movement
of people being restricted to stem the spread of Covid-19.
Only cargo is allowed to enter both countries via the
Beitbridge Border Post.
The closure of borders to travellers among them cross
border transporters has seen Malaicha.com grabbing the opportunity to provide
services previously dominated by omalayitsha.
A visit to Malaicha.com’s Bulawayo shop showed scores of
people collecting their groceries.
The groceries consist of mostly locally procured goods
except for mealie-meal that is sourced in South Africa due to shortages
locally.
Ms Phathisani Bhebhe said although she was accustomed to
omalayitsha delivering goods at her doorstep, Malaicha.com has ensured they
continue to get groceries from their relatives in South Africa.
“We are getting groceries including mealie-meal that we
can’t access in our local shops. Even when it is delivered, the mealie-meal is
sold to a few and unscrupulous people who then hoard it and sell it on the
black market. Some of us cannot get that mealie-meal. So, this shop is very
helpful to us.
“The only challenge at the moment is coming here to collect
the groceries due to the lockdown. It’s difficult to convince law enforcement
agents that we are coming to get groceries and not violating lockdown regulations,”
said Ms Bhebhe.
Another beneficiary, Mr Promise Khumalo said he was a
first-time recipient as for many years he depended on home deliveries by
omalayitsha.
Other beneficiaries said while the shop was helping most of
them, omalayitsha still provide a service that the shop cannot fill.
They said while the shop is making deliveries in towns,
cross border transporters would go across the country even in rural areas to
make deliveries.
A Chronicle news crew however observed one of the clients
complaining about the delays in making deliveries.
Even though he requested that his transaction be reversed,
other beneficiaries of online shopping expressed satisfaction with the services
they were getting.
The shop operators revealed that they are providing similar
services in four other cities in Zimbabwe: Harare, Gweru, Mutare and Masvingo.
The branch manager Mr Ashley Yafele said the shop which
started operating last year in June has been overwhelmed with clients after the
lockdown that came into effect two weeks ago.
He said before the lockdown they were handling at least 80
clients per day but the figures have since doubled.
Mr Yafele said mealie-meal was still being transported from
South Africa.
“The business has significantly increased since the start
of the lockdown in both countries. We are helping a lot of people get groceries
from their loved ones in South Africa. Those in South Africa join our online
application and start buying groceries for their families who then collect from
here. We are a diaspora remittances organisation but unlike those providing
cash remittances we provide material remittances mainly groceries,” he said.
Mr Yafele said they were more efficient and convenient as
opposed to traditional omalayitsha as clients can get their goods 10 minutes
after an order has been made in South Africa.
He said the company’s operations have led to increased
productivity in some local sectors including those who provide them with flour
and cooking oil.
“However, due to shortages in the mealie meal supplies in
the country we are forced to procure it from South Africa and it comes in cargo
form. We don’t want to short change our clients who would have made their
payments,” he said.
Mr Yafele said while the company can offer home deliveries
within 20km radius of their shop, the drastic increase in the number of
customers has seen it failing to cope resulting in a backlog. Chronicle
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