ZIMBABWE A-list entertainers are now charging for their
shows in the elusive United States dollar, putting a strain on promoters and of
course revellers.
Passing the costs to merrymakers, artists, be they
musicians, DJs or dancers, now prefer hard currency because they also have to
dig deep into their pockets to pay for venues, PA systems and also the stage in
the more stable greenbacks.
Unsurprisingly at most public events, beverages are now
being sold in the US dollar as the market resists the local currency.
While in the past only international acts charged in
foreign currency, local entertainers are now demanding a piece of the pie too.
But it is not all roses because promoters are feeling the
pinch as they are often left reeling in losses.
Proma Events boss
Jack Jeke said while it is logical to pay international artists in foreign
currency, it is difficult to do so for local entertainers.
“As for foreign acts, it is understandable, but nowadays
even the locals demand US dollars even some without the capacity to fill a
venue for a promoter to get a profit or breakeven,” said Jeke.
Simbarashe Chakare of Bodyslam Entertainment, who is behind
the popular Madirirano, said the US dollar has made business difficult.
“Service providers of chairs, tents and security now demand
forex. Artists on the other hand now demand foreign currency, but when it comes
to events we are expected to charge in RTGS. The inflated exchange rate makes
it hard for us to benefit from the work we put in,” he said.
Werras Entertainment
boss Samuel Saungweme said the demand for the greenback has made it difficult
even to organise nonprofit events.
“We are behind a number of charity events, health and drug
awareness campaigns, but the demand for the US dollar is making it impossible.
“For some to just appear for 10 minutes, they demand US$500
despite that it is an open event and no profit is expected.
“This is the terrain we find ourselves in and for one to
realise profits in such an arrangement where the US dollar rules is
impossible.” Daily News
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