President Mnangagwa, who is the Zimbabwe Agricultural
Society patron, will today officially open the 109th edition of the renamed
Zimbabwe Agricultural Show at the Exhibition Park in Harare.
The show, which started on Monday, is running under the
theme: “Technology, Innovation, Modernisation; Adopt, Accentuate, Accelerate.”
The show is closing tomorrow. Secretary for Information,
Publicity and Broadcasting Services Mr Nick Mangwana yesterday confirmed that
the President is the guest of honour at today’s event.
“President Mnangagwa will officially open the show. He will
also tour some of the stands at the Exhibition Park in the morning and join the
rest of the people at the arena for the official opening in the afternoon,” he
said.
During the tour, the President is expected to interact with
exhibitors, farmers, show-goers and sponsors, among others.
ZAS chief executive, Dr Anxious Masuka, said the national
event has been rebranded from being the Harare Agricultural Show to Zimbabwe
Agricultural Show and the society has made extensive realignment to reflect the
transition.
The society has brought in a commercial dimension in the
agriculture sector through the introduction of an agri-produce commercial
competition as well as livestock communal competitions to support various
technological projects in the sector, including artificial insemination.
This year’s show, in line with its technology-based theme,
seeks to boost the digital marketing concept that promotes the use of
innovation to accentuate agriculture development.
“Our mandate is to facilitate agricultural development by
providing a platform for organisations and farmers to showcase their productive
capacities”, said Dr Masuka.
According to ZAS, the development should have a positive
contribution to rural development while improving livelihoods, especially of
youth and women.
There are 530 exhibitors participating at this year’s show
compared to 537 last year.
Among this year’s exhibitors are players from different
sectors of the economy that include manufacturing, mining, agriculture, tourism
players, transport and logistics, construction, agriculture, information
communication technology and several others.
The agricultural show has presented a unique business
opportunity for local and regional organisations and is the highlight of many
Harare residents’ annual entertainment calendar. Herald
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