Monday, 24 December 2018

GRAMMA RECORDS : NO TAKERS

One of the country’s largest recording businesses, Gramma Records has failed to attract buyers since it was put up for sale two years ago.

The company owns a state-of-the-art recording studio and one of the most sophisticated Compact Discs (CD) manufacturing plants believed to be one of the only two such plants in southern Africa.
Due to the economic meltdown, the plant is currently down because its proprietors cannot access the scarce foreign currency required to import spares to keep it running.

Gramma Records also operates sister companies namely Zimbabwe Music Company (ZMC), Ngaavongwe Records and Records and Tape Promotions.

Along with the parent company which pioneered the recording, production and distribution of local music in the early 1970s, these sister companies were also put on the market in 2016.

This Daily News on Sunday is reliably informed that interested investors should be prepared to part ways with a cool $5 million to acquire the record label which boasts a rich catalogue of yester-year hits that are still selling even today.

At its peak Gramma Records used to sell more than 100 000 albums on a single release. It succeeded in enticing musicians such as Alick Macheso, Deverangwena Jazz Band, the late Leonard Dembo, the late Tongai Moyo, Khiama Boys, Charles and Olivia Charamba to record with it.

ZMC also became a household name, producing music for big names such as Leonard Zhakata, Oliver Mtukudzi and the late Simon Chimbetu.

But with the advent of piracy, the recording business has been dealt a body blow and is now a pale shadow of its glory days.

Nonetheless, most of the aforementioned musicians’ music is still being reproduced at Gramma Records, ZMC and Ngaavongwe categorised as catalogue records with most of the early releases repackaged into ‘Greatest Hits’ compilations.

A visit to the record companies revealed that the music of other yesteryear greats such as Lovemore Majaivana, the late System Tazvida, Four Brothers, the late Paul Matavire, the late Andy Brown, Bhundu Boys, Mechanic Manyeruke, Thomas Mapfumo, Marxist Brothers, John Chibadura, Hosiah Chipanga and Deverangwena Jazz Band is still in stock.

“Old music keeps us going. There is a market for the old school type of local music. However, we can’t say this singer is selling more than the other one as they have different catalogues. The bigger the catalogue, the more the sales,” said Gramma Records’ managing director Emmanuel Vori.
While some of the yesteryear local music is now available on CDs, most of it is still on cassette format. 

What has been completely phased out is the Long Play (LP in vinyl format) as the gramophones are no longer in existence

Cassettes or simply tapes were the most common formats for pre-recorded music between 1970s and early 2000s before the introduction of LP record and later CDs.

“Despite technological advancement in Zimbabwe, there is still a significant market for cassettes. We are still producing cassettes mainly for motorists driving ex-Japanese cars. The bulk of ex-Japanese cars have radio sets that are compatible with cassettes,” said Vori.

With the country at one time reportedly importing between 2 500 and 3 000 second-hand cars on monthly basis, mostly ex-Japan cars shipped through the Beitbridge Border Post, the music cassettes had a ready market.

According to Vori, the cassette market is no longer as big as that of CDs. “CDs are selling fast though we are affected by piracy,” he said. Of late, Gramma Records has been a pale shadow of its former self mainly because of rampant piracy which has destroyed the market for original copy sales. 

The giant recording studio which was incepted in the 1970s used to record big names in the music industry but most of them have opted out preferring to record as independents. Daily News

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