Monday, 24 December 2018


Local beers and soft drinks are among some of the products that have disappeared from supermarkets’ shelves thereby depriving embattled Zimbabweans of the things they had become accustomed to during the festive holidays.

A survey by the Daily News over the weekend revealed that most retail outlets have run out of local beer brands and soft drinks, particularly those manufactured by the Zimbabwe Stock Exchange-listed Delta Corporation.

Where one finds local beverages, the cost would have gone up from the recommended retail price.
In most shops, shelves are filled to the brim by imported substitutes that cost an arm and leg.

Some of the imported beers are actually being sold in foreign currency as confirmed the Zimbabwe Retailers Association (ZRA) yesterday.

Several other basic products, among them the standard loaf of bread, are also hard to come-by.
Government confirmed the shortages yesterday but said it is determined to bring cheer to long-suffering Zimbabweans.

Nick Mangwana, the permanent secretary in the ministry of Information, Publicity and Broadcasting Services, told the Daily News yesterday that government — through the Reserve Bank of Zimbabwe (RBZ) — has disbursed foreign currency to the beverage companies and is in the process of releasing more hard currency for the procurement of their inputs.

“There have been shortages of some beverages and some will still experience these shortages over Christmas but government is doing its best to support industry and bring the much-needed merriment to Zimbabweans,” he said.

Going forward, Mangwana said the ministry of Industry and Commerce will continue to engage with industry players and the central bank to find long-term solutions to the economic crisis.

“There is also a need to address the cause of Zimbabwean products being off Zimbabwean shelves but found in abundance in our neighbouring countries,” he said.

ZRA president Denford Mutashu told the Daily News yesterday that retailers were failing to access some of the local products from suppliers who are struggling to get foreign currency allocations from the RBZ.

“There is a short supply on the part of the suppliers. We often expect supplies to increase around the festive season: You should understand that this has been an ongoing thing, but because of the festive season the demand has actually trebled and that has not been matched by supply.

“Most of the beverage companies are faced with shortages of foreign currency. Usually there is a preparatory period of up to three months before the festive season but that has not been the case this time around. Of course we have engaged government on this and other issues as retailers,” said Mutashu.

The ZRA president said those importing beers have no choice but to charge in United States dollars.
For the first time since the 2007/8 economic implosion, Zimbabweans are set to celebrate a dry Christmas — stripped of all the essentials that used to make the day the most celebrated on the country’s calendar.

Also dampening the merrymaking is the pricing madness being fuelled by the shortage of foreign currency on the official market, resulting in prices of basics shooting through the roof.
Those who were steeped in the tradition of trekking down to their ancestral homes for a Merry Christmas have to confront long fuel queues due to fuel shortages that have seen motorists sleeping in queues waiting for the product.

Bus fares have also skyrocketed. For instance, a trip to Rusape, which is about 170 kilometres from Harare is now $15 — a massive jump from the $6 around this time last year. Daily News


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